A particular pet hate of mine is the overuse of cliches in everyday speak. The tabloids are especially bad for what amounts to lazy writing and i want to tweak the ear of every sportsman who tells us that they are over the moon or as sick as a parrot.
It really does irk me so hopefully the annual list of words and phrases that deserve to be banned published by The Times will help us turn the corner away from this slippery slope although admittedly, the extent of their use does leave us with a mountain to climb.
Avoiding such cliches may prove to be a steep learning curve for new journalists and even for those who have been around the block a few times but if we can catch the journalism students early doors then we can prevent things going pear shaped and the wheels coming off. Of course there will be those who bury their head in the sand and refuse to think outside the box or push the envelope but at the end of the day, the cream will always rise to the top.
Cliches. There really is no need for them.